Troy Innocent

Urban Codemakers, 2011

– develop a visual language for urban codemaking, IDEOTAG laser cut design and connect these with a street game for the Urban Codemakers
–  Their urban renewal project sought to rezone the city through play. It consists of three guilds, street signage, 100+ blog posts, four blogs, a street game, 768 IDEOTAGs, a public demonstration, a public information video in Federation square, a series of academic articles, and three urban planning proposals for the City of Melbourne.


Troy Innocent is a media artist based in Melbourne



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