– creating new experiences of urban space and ways of seeing the city
– the term ‘noemaflux’ expresses the experience of being in a mixed reality where perception is changed via digital interventions into the real world
– Players use mobile devices to explore streets and laneways and find augmented reality (AR) markers integrated into the urban environment. These act both as signposts that indicate the space of the work and as gateways into the artificial world.
– urban spaces are reinvented and inscribed with new meaning via a mixed reality. In this new space, the main street and adjoining laneways of the city of Ogaki are populated by media creatures from the Micronation of Ludea